User Experience and SEO Optimization

Taktical Digital is an award winning, rapidly expanding, remote-first Branding and Performance Marketing Agency. We’re looking for an SEO Account Manager to be a part of our amazing team and help our…

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The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot with advanced digital technologies

I could bore you with the obvious opening line. “I used to be worried about job safety in the age of AI, but now I’m excited to work alongside our machine-learning mates.”…

How do we think about a fundamentally unknown and unknowable risk, when the experts agree only that they have no idea?

Google Ads has this advertiser verification program and now advertisers can use their DBAs (

Google has added three verticle dots to its search results snippets for years now. It seems like Bing is testing three dots but in a horizontal format. How is that for changing…

Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.

You’d expect that the Google search ranking volatility would calm as we get closer to the holiday break, Christmas timeframe. But no. Google’s search ranking volatility is ever so heated, or shall…

Holidays are here, we had a holiday market, we saw Rudolph and now here is Santa at the Google office in Dublin. I spotted this on Instagram.This post is part of our…

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Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns.

The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still…

Community Wisdom 163

Learn which page changes help SEO rankings and which don’t.

Google has removed its mobile usability report within Google Search Console and has dropped the mobile-friendly test and API. This was expected, Google told us this would happen back in April and…

Episode #66 of the SEO Podcast by #SEOSLY features Natchan Gotch, an experienced SEO expert everyone knows.

Google has confirmed that it will begin supporting rules & supplemental feeds in early next year for Google Merchant Center Next. Google added that all existing rules will continue to function after

When it comes to a design project – or any other creative endeavour for that matter – feedback is a crucial part of the process. Feedback is a formative process that gives…

20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve…

Google’s assesment of expertise and trust is critical in achieving top rankings.

Here is an interesting room at the Google Chicago office. You can see the line of art on the wall, which is made up of special Google Map pins. Also, the ceiling…

In this webinar, learn how to keep pace with customer expectations.

I was meaning to prepare some special Black Friday audit SEO deal for you but I am so overbooked that it won’t happen this year. Maybe in 2024…

High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them.

Google’s John Mueller answered a question about finding broken links that 404 and if there is SEO value in working on bringing those links back to life. John ended his response by…

The big focus of changes this year is around user intent and whether Google’s search results meet the expectations of users.

Users are having trouble getting the latest AdMob data because some clicks are not showing up in the reports.