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User Experience and SEO Optimization

Merges UX principles with SEO strategies to improve performance and engagement.

What Is a Lead Generation Website? (And How to Build One)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Capture more prospects.

Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Musk is hoping to roll out small monthly subscriptions for all users in a bid to try and rid the platform of bots,

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Source: moz (en-US)

12/19/23

Advertisers are concerned that the new signal indicates that Google Ads is taking another step towards manual CPC deprecation.

Reasons to be cautious using AI content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

When and where can you use AI-written content? It depends. One thing is certain you should be cautious. Ashwin Balakrishnan joins the SEO Rant to discuss the downside of over-relying on AI…

SEO, generative AI and LLMs: Managing client expectations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Managing client expectations requires a calculated approach, especially when the ultimate goal is scaling SEO using generative AI.

Google Search Tests Trending Labels In Explore Brands Section

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/13/23

Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so ago, but…

Google: There Is No Way To Prevent Search Traffic Loss From A Website Revamp

Source: Search Engine Land

By: Nicola Agius

12/08/23

Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John…

B2B SaaS Marketing: The Ahrefs Guide

Source: Search Engine Land

By: Kevin Rowe

12/06/23

It’s our take on it.

Threads Tests Keyword Search In Australia & New Zealand

Source: Screaming Frog

By: Mark Porter

12/04/23

Discover the latest update to Threads from Instagram, allowing users to search for posts by keyword on the growing social platform.

Analyzing the removal of FAQ and HowTo snippets from the Google search results [Data]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/29/23

Glenn Gabe provides data and analysis based on reviewing the impact of Google removing FAQ and HowTo snippets from the search results.

Is content moderation a dead end? — Benedict Evans

Source: Essays — Benedict Evans

By: Benedict Evans

04/13/21

Can we get content moderation to work, or is it as much of a dead end as virus scanning? Do we need to change the whole model of social instead?

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