User Experience and SEO Optimization

Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns.

The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still…

Community Wisdom 163

Learn which page changes help SEO rankings and which don’t.

Google has removed its mobile usability report within Google Search Console and has dropped the mobile-friendly test and API. This was expected, Google told us this would happen back in April and…

Episode #66 of the SEO Podcast by #SEOSLY features Natchan Gotch, an experienced SEO expert everyone knows.

Google has confirmed that it will begin supporting rules & supplemental feeds in early next year for Google Merchant Center Next. Google added that all existing rules will continue to function after

When it comes to a design project – or any other creative endeavour for that matter – feedback is a crucial part of the process. Feedback is a formative process that gives…

20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve…

Google’s assesment of expertise and trust is critical in achieving top rankings.