Content Marketing Specialist

04/13/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Content Marketing Specialist Remote Role at Entrust Group

The Entrust Group is hiring a remote Content Marketing Specialist to develop and optimize engaging, SEO-focused content that supports both B2B and B2C campaigns. The role involves content strategy, creation, email marketing, video oversight, and analytics to drive lead generation and customer engagement. Candidates should have strong writing skills, SEO knowledge, experience with analytics tools like GA4, and the ability to manage multi-channel campaigns collaboratively.

Optimixed’s Overview: Unlocking Growth with a Strategic Content Marketing Specialist at Entrust Group

Comprehensive Role for a Creative Content Expert

The Entrust Group, a leader in self-directed retirement account administration, seeks a full-time remote Content Marketing Specialist. This role is integral to crafting high-impact content that educates, engages, and converts prospects throughout the marketing funnel—from awareness to retention.

Key Responsibilities

  • Content Strategy & Planning: Collaborate across departments to align content with buyer personas and business goals, maintaining an editorial calendar and identifying content gaps based on market trends.
  • Content Creation & Optimization: Produce diverse content formats including articles, guides, email sequences, and video scripts, optimized for SEO and brand consistency.
  • Email Marketing & UX Copy: Develop compelling campaign and nurturing emails, and refine UX copy for the Entrust Client Portal to enhance user clarity and experience.
  • Analytics & Reporting: Utilize tools like GA4 and HubSpot to monitor performance, analyze engagement, and inform content improvements.
  • Multimedia & Video Production: Manage video content creation from scripting to publishing, maximizing repurposing opportunities across platforms.

Qualifications & Skills

Ideal candidates will have a bachelor’s degree in marketing or a related field, at least 3 years of digital content marketing experience, and proficiency in SEO, analytics, CMS platforms (preferably HubSpot), and project management tools such as ClickUp. Strong writing, editing, and organizational skills are essential, along with the ability to work both independently and collaboratively in a dynamic environment.

This position offers a unique opportunity to contribute to a pioneering company in the self-directed IRA space while advancing a career in strategic, data-driven content marketing.