Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Latest Updates in Google Search and Ads Features
Google has launched Preferred Sources for top stories in the US and India, enhancing publisher visibility. Google Ads introduced gender exclusions for Performance Max campaigns and expanded dating ads to more countries. Both Google and Bing are testing new search result title designs, while Google’s AI advancements reduce invalid ad traffic by 40%. These changes reflect ongoing innovation in search and advertising technologies.
Optimixed’s Overview: Key Developments in Google Search and Advertising Innovations
Google’s Preferred Sources Enhances Publisher Traffic
Google officially rolled out the Preferred Sources feature for top stories in the US and India. This update aims to prioritize trusted publishers in search results, which can lead to increased traffic and improved visibility for selected sites.
New Google Ads Features Boost Campaign Control and Reach
- Gender Exclusions in Performance Max: Advertisers now have the ability to exclude specific genders in their campaigns, allowing for more targeted ad delivery.
- Expanded Dating and Companionship Ads: Google has lifted restrictions in countries like Bangladesh, Sri Lanka, Nepal, Pakistan, and the UAE, broadening the reach of these ad categories.
- AI-Powered Invalid Traffic Reduction: Leveraging advanced AI and large language models, Google claims a 40% reduction in invalid ad traffic, improving ad quality and advertiser ROI.
Search Results UI Testing by Google and Bing
Both search giants are experimenting with title link enhancements in search snippets. Google is testing title expansion and color changes on mouse hover, while Bing explores different title colors and URL placements to improve user interaction and clarity.
Additional Insights and Industry Movements
- Growth in AI-Generated Content (AIOs) appearing in Google Discover feeds.
- Shifts in GenAI traffic shares among major AI platforms such as ChatGPT, Gemini, and Claude.
- Emphasis on improved sitemap management for better page metadata and SEO benefits.
- Job openings within Google’s Search Console team, highlighting ongoing investment in search technologies.
