Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Search Forums Recap: Google Ads Updates, AI Tools, and Search Features
**Google Ads** has launched full placement reporting for the Search Partner Network, providing advertisers with detailed site-level impression data. A new tool compares referral traffic growth between **ChatGPT and Google Search**, highlighting Google’s dominant position. Additionally, **Bing** updated its Copilot AI answer interface to potentially improve click-through rates, while Google introduced a toned-down clippable coupons UI in search snippets. An important update to the **Google Ads Child Sexual Abuse Imagery policy** is scheduled for 2025 to enhance clarity and transparency.
Optimixed’s Overview: Key Developments in Search Advertising, AI Referral Tracking, and User Experience Enhancements
Google Ads Full Placement Reporting for Search Partner Network
After nearly two decades of demand, Google Ads now offers comprehensive placement reporting for the Search Partner Network (SPN). Advertisers can access detailed lists of all SPN sites where their ads appear, complete with impression metrics for each site. This transparency enables more precise campaign optimization and budget allocation.
Emerging AI Referral Traffic Insights: ChatGPT vs Google
A new analytical tool developed by Tim Soulo and Ahrefs tracks referral traffic from ChatGPT compared to Google Search. Current data suggests that despite ChatGPT’s rising popularity, it remains significantly behind Google in traffic share, indicating Google’s continued dominance in search referrals.
Search Experience Updates from Bing and Google
- Bing’s Copilot AI: Microsoft refined the Copilot AI answer box by relocating source links to a “read more” tab, potentially influencing click-through rates and publisher traffic.
- Google’s Clippable Coupons: Google introduced a simplified “copy code” feature in search snippets for coupons, streamlining the user interaction with promotional offers.
Policy Update and Miscellaneous News
- Google Ads Child Sexual Abuse Imagery Policy: Scheduled for an update in October 2025, this policy aims to improve clarity and transparency around sensitive content regulations.
- Unique Office Decor: Google’s Playa Vista office features medieval Harry Potter house flag signs, potentially linked to YouTube gaming themes.
