Daily Search Forum Recap: August 21, 2025

08/21/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Expands AI Mode and Updates Search Features Globally

Google AI Mode has expanded to 180 countries, offering new agentic and personalized experiences in English. ChatGPT referral traffic has dropped by 52% following recent system updates. Google is testing new share features in search results and rolling out a beta Asset Studio for advertisers. Additionally, Google will replace multiple Local Service Ads badges with a single verified badge starting in 2025.

Optimixed’s Overview: Key Google Search Innovations and Industry Shifts in 2024

Global Expansion of Google AI Mode with Enhanced Capabilities

Google has significantly broadened the reach of its AI Mode, now available in 180 countries, previously limited to the US, UK, and India. This update introduces agentic features that allow the AI to perform more autonomous and personalized tasks, albeit currently supporting only the English language.

Significant Decline in ChatGPT Referral Traffic

According to a report from Profound, referral traffic from OpenAI’s ChatGPT has decreased by over half (-52%) since late July 2024. This drop is attributed to recent system changes implemented by OpenAI, impacting how users are directed to external sites.

New Google Search Interface Tests and Advertising Tools

  • Share Button Testing: Google is experimenting with a new “share” button in search results, including the AI Mode results, to enhance content dissemination.
  • Asset Studio Beta: Advertisers are gaining access to Google’s newly introduced Asset Studio, aimed at streamlining ad asset management and creative optimization.
  • Local Service Ads Badge Update: Starting October 20, 2025, Google will consolidate multiple verification badges (Google Guaranteed, Screened, and License Verified) into a single verified badge to simplify trust signals.

Google Trends API and User Experience Research

Google is preparing to approve initial applications for its Google Trends API, with a select group expected to onboard by mid-September 2024. Meanwhile, Google UX research initiatives continue, exemplified by dedicated research vehicles supporting user experience studies.