Daily Search Forum Recap: July 15, 2025

Posted on July 15, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Search and Business Profile Updates: Key Changes and Insights

Google has updated its local ranking documentation with a more concise format, signaling potential shifts in local SEO strategies. The Search Console Analytics API now includes a new metadata field to indicate incomplete data points, enhancing data transparency. Additionally, Google Business Profiles may automatically add social media links and now request text or WhatsApp numbers during setup. Lastly, there is a widespread bug affecting Google AdSense PIN verification, causing issues for many publishers.

Optimixed’s Overview: Recent Developments in Google’s Local SEO and Business Tools

Google’s Local Ranking Documentation Simplified

Google has refreshed its local ranking documentation and tips for improving local rankings, opting for a shorter, less detailed version. This update may indicate a strategic shift towards streamlined guidelines, potentially impacting how local businesses approach SEO.

Enhanced Data Transparency with Search Console Analytics API

The Search Console Analytics API now features a new metadata field that alerts users when data points are incomplete. This addition helps webmasters and SEOs better understand the limitations of their performance data, improving decision-making accuracy.

Automatic Addition of Social Media Links to Google Business Profiles

  • Google appears to be auto-adding social media links to many business profiles, as observed by industry experts.
  • This automation could improve business visibility and social engagement without manual input.

New Requirements in Google Business Profile Setup

During the setup process for Google Business Profiles, Google now requests a text or WhatsApp number. While these contact methods have been supported before, this change emphasizes their importance in business communication and verification.

Widespread Google AdSense PIN Verification Bug

Many AdSense publishers report issues with the PIN verification process, potentially due to a bug. This problem prevents them from completing verification, which could delay payments and disrupt monetization efforts.

Additional Industry Insights and Community Updates

  • Discussions continue around the “great decoupling” in SEO and how some sites are less affected than others.
  • Shopify updated its default robots.txt file with added comments, improving clarity for site owners.
  • Various search and SEO professionals share experiences and career milestones, reflecting ongoing community engagement and industry evolution.