Daily Search Forum Recap: July 28, 2025

Posted on July 28, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Search Forums Recap: Google Updates, Volatility, and New Features

Over the weekend, Google search ranking volatility intensified with notable reversals reported. Google Local Service Ads adjusted pricing for message leads, sometimes making them more expensive. A new feature in Google Business Profiles now displays the percentage of users confirming business attributes. Additionally, Google is testing UI changes by swapping the three dots icon with a question mark for the “about this site” info.

Optimixed’s Overview: Key Developments in Google Search Features and Ranking Fluctuations

Recent Surge in Google Ranking Volatility

The search community witnessed an unusually high level of fluctuation in Google search results rankings over the weekend. This volatility has been described as even more unstable than after the June 2025 core update, with some websites experiencing ranking reversals. Such fluctuations suggest ongoing adjustments to Google’s algorithms or indexing processes.

Changes in Google Local Service Ads Pricing

Google has updated its pricing structure for message leads within Local Service Ads. Previously, message leads cost 50% of the phone lead price, but now message leads are “typically priced lower” though not consistently so. This adjustment may impact local advertisers’ budgeting strategies.

New Confirmation Metrics in Google Business Profiles

Google rolled out a feature that adds transparency to business attributes listed on Google Business Profiles. Users can now see the percentage of people who confirmed each attribute, enhancing trust and reliability of the information presented.

Insights from Google Search Central’s 2025 Live Event

Google hosted an extended three-day Search Central live event focused on indexing and search best practices. Slides from the “Indexing day” were shared publicly, providing valuable insights into how Google processes and ranks content.

User Interface Experimentation: Icon Swap in Search Results

Google is testing replacing the three vertical dots icon next to search result snippets with a question mark. This icon triggers the “about this site” feature, helping users better understand the source of search results.

Additional Industry Highlights

  • Google has introduced an AI Mode shortcut for the Search widget on Android devices, aiming to streamline user interaction.
  • Search forums and communities continue to share feedback and updates, fostering collaboration among SEO professionals and marketers.