Daily Search Forum Recap: June 9, 2025

06/09/25

TL;DR Summary of Key Updates on Google Search, AI Mode, and SEO Tools

Google AI Mode will gradually be integrated into the main search experience, moving beyond a separate tab. The Google Search Console Discover report is showing missing or underreported data since June 5th, likely due to a bug. Search ranking volatility tools showed high fluctuations recently, but SEO community chatter remained low. Additionally, some Google Business Profiles are disappearing, and Google is testing Live Search features in its app. Microsoft is retiring Bing PubHub after many years.

Optimixed’s Overview: Latest Developments in Google Search Features and SEO Reporting Issues

Google AI Mode Integration

In a recent interview, Google CEO Sundar Pichai confirmed that the AI Mode currently accessible via a separate tab will eventually be incorporated into Google’s main search interface. This indicates a future where AI-driven search features become seamlessly embedded into everyday search experiences, enhancing how users interact with search results.

Google Search Console Discover Report Anomalies

Since June 5th, Google Search Console users have reported significant drops or missing data relating to Google Discover impressions and clicks. This appears to be a reporting bug affecting multiple publishers. Users are advised to monitor updates as Google investigates the issue.

Unexpected Search Ranking Volatility

  • Search volatility tools indicated a sharp increase in ranking fluctuations over a recent weekend.
  • Contrary to usual patterns, SEO community discussions remained notably calm despite this volatility.

Additional Noteworthy Updates

  • Reports have emerged of some Google Business Profiles disappearing; Google is aware and investigating.
  • Google is testing Live Search features directly within the main Google Search app, expanding beyond the Gemini app rollout.
  • Microsoft announced the retirement of Bing PubHub, ceasing new publisher applications immediately, with full shutdown details pending.

These developments highlight ongoing shifts in search technology and reporting tools, emphasizing the need for SEO professionals to stay informed.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original article.