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Daily Search Forum Recap: May 28, 2025

05/28/25

Search Forums Recap

Google CEO Sundar Pichai on Web Publishing

In a conversation with Nilay Patel of The Verge, Google’s CEO Sundar Pichai expressed that he does not believe web publishing is dead, despite concerns around AI Overviews and AI Mode’s impact on publishers.

SEO Community Concerns About Google AI Mode

With the rollout of Google AI Mode in the US, many SEOs are worried about the future of organic search traffic and conversions. A poll indicated that most SEOs are scared about AI Mode becoming the new standard for Google Search.

Google Search Product Features

  • Third-Level Overlay: Google Search now offers detailed pricing history and store information via a third-level overlay accessible from product results.
  • AI Overviews Query Expansion: Google is testing query expansion tabs at the top of AI Overviews to increase query volume beyond the current 10% growth.

Google Merchant Center Updates

Starting June 25, 2025, notifications and email archives will be removed from Google Merchant Center and moved exclusively to Merchant Center Next. Users will need to access notifications there.

Google Business Profiles Analytics

A new metric called Chat Clicks has been added to Google Business Profiles performance reports, showing how many users click from chat conversations within local and maps search results.

Additional Highlights

  • Introduction of a unique “Doogler Of The Month” feature showcasing Google dog photos.
  • Various SEO and AI-related stories covering topics such as analytics, local SEO, AI optimization tips, Google I/O 2025 insights, and more.

Community Engagement

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