Latest Updates on Google Search Volatility, Ads, and UI Tests – May 29, 2025
Increased Google Search Ranking Volatility
Google search results have shown noticeable ranking fluctuations over the past 24 hours, with SEO professionals reporting heightened volatility and tools confirming increased changes in search rankings.
Changes to Google Local Questions & Answers Display
Instead of removing the local questions and answers feature on Google Maps, Google has updated the conditions under which these sections appear, signaling a shift in how local information is presented.
Google Ads Placement in AI Overviews
According to Google Ads Liaison Ginny Marvin, ads can be displayed either above/below or within the AI Overviews section, but not simultaneously in both positions.
Expansion of Melatonin Ads Beyond North America
Google will update its Healthcare and Medicines policy in June to permit advertising melatonin products outside of the U.S. and Canada, broadening the reach for these ads globally.
New Hover Background Color Test in Google Search
Google is experimenting with a light gray shadow background color on hover for search result snippets, aiming to enhance the user interface experience.
Bing Tests Alternative Labels for Related Searches
Microsoft is testing different titles for the related searches section within Bing results, with multiple alternative headers triggered during testing.
Additional Industry Highlights
- Google London office features a branded red bus inside the workspace.
- Google Photos marks its 10-year anniversary with a set of 10 user tips.
- Ongoing community engagement available through multiple social platforms including Twitter, Threads, Mastodon, and Bluesky.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
