TL;DR Summary of Google Search and Ads Updates: Key Highlights from Recent Search Forums
Optimixed’s Overview: Recent Developments in Google Search and Advertising Platforms
Google Core Updates Frequency and Implications
Despite earlier announcements from Google suggesting an increase in the frequency of core algorithm updates, the current trend indicates that such updates remain infrequent. With less than two months left in 2025, there is no evidence that Google will deliver more core updates more often as initially expected. This signals a continuation of the current update cadence for search algorithms.
Changes in Google Ads Account Management
- Account Deletion Policy: Google will now permanently delete Ads accounts that have no active campaigns after a six-month period. Advertisers should ensure campaigns remain active to avoid account deletion.
- AI Max Search Term Report Enhancement: A new “sources” column has been added to the AI Max search term report. This feature provides greater transparency by showing the origin of traffic matches within AI-powered searches.
- New Customer Value Setting Experiment: Google Ads is testing the automatic assignment of new customer value metrics within acquisition campaigns without advertiser consent. While this feature can be disabled, it has led to confusion and impacts on campaign reporting and performance for some users.
Google AI Mode Product Summaries and Additional Insights
Google is experimenting with a new “What to know” section in its AI Mode product summaries. This section aggregates user reviews and web sources to provide concise product information. The feature is still in testing and may evolve over time.
Additionally, a creative mural project was documented at the Google Boulder office, showcasing the company’s team journey through art. While not impacting search or ads directly, it reflects Google’s ongoing cultural initiatives.
