Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Latest Updates in Google Search and Ads Features
Google local reviews are currently disappearing due to a known bug being fixed. Google Ads introduces new tools including an Investment Strategy tab and campaign-level audience exclusions for Performance Max campaigns. Additionally, Google Posts may soon support scheduling, and a specialized Merchant Center for Agencies has launched to streamline account management.
Optimixed’s Overview: Key Innovations and Issues in Google Search and Advertising Ecosystem
Google Local Reviews Bug and Fixes
Over recent weeks, numerous users have reported the disappearance of Google local business reviews on both Search and Maps platforms. Google has acknowledged this as a bug and is actively working on resolving it to restore all missing reviews.
Enhancements in Google Ads Management
- Campaign-Level Audience Exclusions for Performance Max Campaigns: A new feature allowing advertisers to exclude specific audiences at the campaign level is being rolled out, accessible via a Data Exclusions setting.
- Investment Strategy Tab on Recommendations Page: This new tab provides strategic suggestions at the account level, highlighting potential impacts of increased investment on clicks, conversions, and conversion value.
Google Business Profile and Merchant Center Updates
- Google Posts Scheduling: Google is testing a scheduling option for Google Posts within Business Profiles, enabling users to plan post publication times.
- Merchant Center for Agencies: A tailored version of Merchant Center designed specifically for agencies has been introduced, simplifying management of multiple accounts at scale.
Additional Industry Insights
Beyond these updates, the search community continues to discuss topics such as AI integration in analytics, improvements in channel groupings for GA4, and enhancements in Chrome’s new tab page including AI mode and incognito shortcuts. These discussions reflect ongoing innovation and adaptation within the digital marketing and SEO landscape.
