Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Danny Sullivan Transitions from Google Search Liaison to New Internal Role
Danny Sullivan has stepped down as the Google Search Liaison to take on a new internal role within the Google Search team. His public-facing activity has ceased, with official updates now coming through Google Search Central channels. Google confirms ongoing communication with site owners and users via multiple platforms, while Sullivan’s LinkedIn title now reads “Director within Google Search.”
Optimixed’s Overview: Danny Sullivan’s Shift Signals a New Chapter in Google Search Communications
Background and Role Change
Danny Sullivan, a well-known figure in the SEO and search community, joined Google over seven years ago after his journalism career at Search Engine Land. Until recently, he served as the public voice of Google Search through the Search Liaison role.
Transition Details
- Sullivan has officially ended his activity as the Search Liaison, with his social media accounts for this role now inactive.
- Google has shifted the public-facing communication responsibilities to the Google Search Central accounts on platforms like X (formerly Twitter) and LinkedIn.
- His new position is focused on internal projects within the Google Search team, indicating a move away from direct public engagement.
Community Impact and Communication Channels
While Sullivan steps back from the spotlight, Google reassures the SEO community and site owners that updates and support will continue through established channels:
- Google Search Central social media accounts
- The official Google Search Blog
- LinkedIn showcase pages dedicated to Search Central information
This transition reflects a strategic adjustment in how Google manages its search communications and community engagement, maintaining transparency and timely updates despite the personnel change.
