Data Shows That X Premium Subscribers Get Significantly More Post Reach

10/02/25
Source: Unknown Source by Andrew Hutchinson. Read the original article

TL;DR Summary of How X Premium Boosts Post Reach for Brands

X Premium subscribers gain a substantial reach advantage, averaging 10x more post impressions than non-paying users. The reach boost varies by subscription tier, with Premium+ accounts seeing the highest impacts. Although the boost has decreased over time, it remains a valuable tool for brands and marketers aiming to expand their audience on X. For casual users, this benefit is less significant due to low engagement rates across the platform.

Optimixed’s Overview: Understanding the Impact of X Premium on Content Visibility

Analyzing the Reach Benefits of X’s Paid Subscription Tiers

X has integrated several reach-enhancing features into its X Premium offering, including prioritized post display and a new post amplification option called “Boost.” A comprehensive study by Buffer, analyzing over 18.8 million posts from 71,000 accounts, reveals that paying subscribers enjoy significantly increased visibility. On average, X Premium users achieve 10 times more reach compared to non-subscribers.

Tier-Based Reach Performance

  • Basic X Premium: Less than 100 impressions per post on average.
  • Standard Premium: Around 600 impressions per post.
  • Premium+: Over 1,550 impressions per post, the highest tier with the greatest reach benefits.

This tiered structure highlights the trade-off between subscription cost and reach potential, with Premium+ costing significantly more but delivering a proportionally larger audience.

Considerations for Marketers and Brands

While the reach advantage is compelling for businesses seeking to maximize exposure, it is less relevant for regular users since most (around 80%) do not actively post or engage on X. Brands should weigh the increased cost of higher-tier subscriptions against their marketing budgets, treating the expense as part of their overall advertising strategy.

Buffer’s full report also offers insights into how different post types perform for paying users, providing additional strategic value for content planning and audience targeting on the platform.