Digital Marketing Specialist (SEO/GEO)

04/04/26
Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Specialist Role at RTM Engineering Consultants

RTM Engineering Consultants seeks a Digital Marketing Specialist with 3-5 years of experience to lead AI-driven marketing campaigns. The role focuses on integrating generative AI tools and data analytics to optimize multi-channel marketing strategies. Candidates will benefit from a collaborative culture, comprehensive benefits, and opportunities for professional growth within an engineering consulting firm. This position offers a salary range of $60,000-$75,000 annually in Schaumburg, IL.

Optimixed’s Overview: Leveraging AI Innovation in Digital Marketing at RTM Engineering Consultants

Company Background and Culture

RTM Engineering Consultants is a multidisciplinary engineering firm specializing in MEP, Civil, and Structural consulting. The company emphasizes deep client partnerships and values its workforce highly through mentoring, inclusive team culture, and professional development opportunities such as RTM University. Their core values—Collaborative Communication, Overall Unity, Respect and Trust, and Excellence—drive a supportive and growth-oriented environment.

Role and Responsibilities

  • AI Strategy and Content Development: Utilize generative AI platforms like ChatGPT and Jasper for producing high-quality marketing content, applying prompt engineering techniques to tailor messaging for target audiences.
  • Campaign Management: Design and execute integrated marketing campaigns across digital, email, social media, print, and events. Coordinate timelines and stakeholders to ensure effective delivery aligned with brand goals.
  • SEO and Analytics: Employ AI-powered SEO tools for keyword research, content gap analysis, and performance tracking. Leverage Google Analytics GA4 and AI-enabled reporting for data-driven decision-making.
  • Brand and Vendor Coordination: Partner with designers and vendors to maintain consistent brand messaging and manage marketing collateral.

Qualifications and Technical Skills

  • Bachelor’s degree in marketing, communications, business, or related fields.
  • 3-5 years’ experience, preferably within the AEC (Architecture, Engineering, and Construction) industry.
  • Expertise in AI marketing tools, automation platforms such as HubSpot, and analytics software.
  • Strong organizational, communication, and project management skills with attention to detail.
  • Proficiency in Microsoft Office and Adobe Creative Suite, with additional competency in Excel and dashboarding tools like Power BI or Tableau preferred.

Employee Benefits and Work Environment

RTM offers a comprehensive benefits package including health, dental, vision, life insurance, 401(k) with matching, flexible scheduling, paid time off, and professional development programs. The company fosters a positive, inclusive workplace culture focused on employee well-being and career advancement.

Compensation and Equal Opportunity

The Digital Marketing Specialist position offers a competitive salary range of $60,000 to $75,000 annually and adheres to an equal employment opportunity policy, welcoming candidates without discrimination based on race, gender, age, or disability.