Digital Marketing Specialist (SEO/SEM)

04/04/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Strategic Mid-Level Digital Marketing Role in Fort Walton Beach

This mid-level digital marketing position focuses on managing multi-platform paid campaigns to drive brand awareness, web traffic, and customer engagement. Candidates must be data-driven and skilled in tools like Google Ads, Meta Business Suite, and analytics platforms. Key responsibilities include campaign optimization, A/B testing, and cross-functional collaboration to meet business goals. The role requires a bachelor’s degree, 3-5 years of experience, and US work authorization without sponsorship.

Optimixed’s Overview: Unlocking Growth with a Data-Driven Digital Marketing Specialist

Role Focus and Impact

This strategic digital marketing role is designed for professionals who excel in end-to-end campaign management across multiple self-service platforms such as Google Ads, Meta, and Reddit Ads. The primary objective is to deliver measurable growth by scaling paid media efforts and continuously optimizing campaigns through data analysis and testing.

Key Responsibilities

  • Manage and optimize paid advertising campaigns via SEO, SEM, and paid social media
  • Implement tracking systems like Google Tag Manager and platform pixels for accurate attribution
  • Conduct A/B testing on ad creatives, audience segments, and bidding strategies
  • Create comprehensive performance reports using GA4 and other analytics tools
  • Collaborate with creative, product, and sales teams to align campaigns with overall business objectives
  • Coordinate paid partnerships and monitor app store optimization efforts

Required Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field (or equivalent experience)
  • 3-5 years of proven success in digital campaign optimization and ROI enhancement
  • Proficiency in Google Suite tools including Ads, Analytics, Tag Manager, and Looker Studio
  • Advanced expertise in Meta Business Manager and Ads Manager, including Pixel and Conversion API implementation
  • Strong communication, project management, and analytical problem-solving abilities
  • Authorized to work in the US without sponsorship and able to pass background and drug screenings

Bonus Skills and Additional Preferences

  • Experience with programmatic advertising and Google Ad Manager
  • Familiarity with affiliate marketing tools and project management software like ClickUp
  • Knowledge of app store optimization and SaaS or B2B marketing backgrounds

This role offers candidates the chance to make an immediate impact within a collaborative, growth-focused environment by taking ownership of paid media strategies and leveraging continuous learning to stay ahead in digital marketing trends.