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TL;DR Summary of Director of Digital Marketing Role at 10x Genomics
The Director of Digital Marketing leads comprehensive digital strategies encompassing SEO, SEM, email, webinars, and paid media to drive growth and engagement. This hands-on role requires expertise in data-driven optimization, cross-functional collaboration, and compliance with industry regulations. Candidates should possess strong leadership skills, a solid background in life sciences or technology marketing, and experience managing significant digital budgets. The position offers competitive compensation and opportunities within a cutting-edge biotech company.
Optimixed’s Overview: Unlocking Digital Marketing Excellence in Life Sciences Leadership
Strategic Leadership Driving 10x Genomics’ Digital Success
The Director of Digital Marketing at 10x Genomics plays a pivotal role in orchestrating the company’s digital presence, ensuring measurable business impact and innovation across multiple channels. Reporting directly to the VP of Integrated Marketing Communications, this role demands a blend of strategic vision and practical execution skills.
Core Responsibilities
- Digital Strategy & Website Management: Ownership of the digital marketing roadmap aligned with business goals, including website optimization for user experience, content, and conversion.
- SEO & SEM: Leading technical and content SEO initiatives alongside paid search campaigns to maximize organic and paid traffic performance.
- Email & Webinar Campaigns: Designing integrated nurture and engagement programs through segmented email marketing and meticulously managed webinar events.
- Paid Media & Advertising: Managing multi-channel paid campaigns to drive awareness and conversion while optimizing for ROI and cost-efficiency.
- Cross-Functional Collaboration: Acting as the digital subject matter expert within campaign teams, leveraging analytics and MarTech tools to inform decision-making.
- Compliance & Innovation: Ensuring all digital efforts comply with regulatory standards like GDPR and fostering a culture of continuous testing and improvement.
Required Skills and Qualifications
- Seven years of experience in digital marketing, including SEO/SEM, digital ads, email, and webinars, with at least two years in leadership roles.
- Expertise in managing digital budgets exceeding $500K annually and delivering strong ROI.
- Proficiency in analytics tools (Google Analytics, CRM systems), CMS, HTML/CSS basics, and marketing automation platforms.
- Strong communication and project management abilities, comfortable working with diverse teams across technical and creative disciplines.
- Bachelor’s degree in Marketing, Digital Media, Life Sciences, or related fields; advanced degrees and B2B life sciences marketing experience are advantageous.
Compensation and Company Culture
The position offers a competitive salary range from $215,600 to $291,600 USD, plus equity grants, comprehensive benefits, and bonus opportunities. 10x Genomics fosters an inclusive environment where innovation and scientific breakthroughs are driven by a talented and passionate team dedicated to advancing biology.
