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Effective Marketplace SEO is more like Product Growth

Article Website:
Search Engine Roundtable
Article Author:
barry@rustybrick.com (Barry Schwartz)
Article URL:
https://www.seroundtable.com/google-local-service-ads-reviews-being-hijacked-36489.html

There are two types of SEO: product-led and marketing-led.

The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization.

❓Why it matters: Most advice and sites on the web are