Facebook Announces That All Video Uploads Will Now Be Reels

Posted on June 17, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Facebook’s Complete Shift to Reels for All Videos

Facebook is reclassifying all videos in the app as Reels, merging traditional video and Reel uploads into a single streamlined format. This change removes length and format restrictions, allowing any video attached to a post (except livestreams) to appear in the Reels feed. Metrics and monetization for videos will be unified under Reels analytics, while privacy settings for Feed posts and Reels will also be aligned. This move reflects the growing importance of Reels as the primary driver of engagement on Facebook.

Optimixed’s Overview: Facebook Unifies Video Content Under Reels to Boost Engagement

What’s Changing with Facebook Videos?

Facebook is transforming the way users upload and share video content by making all videos automatically classified as Reels. This update eliminates the need to choose between posting a standard video or a Reel, as every video (except live streams) will now be fed directly into the Reels feed. The platform has also removed previous length and format constraints, allowing for a wider variety of video content to be shared seamlessly.

Impact on User Experience and Metrics

  • Simplified Upload Process: Users no longer need to select “Reel” during upload; any video attached to a post is treated as a Reel.
  • Unified Analytics: Video and Reel metrics are consolidated under Reels analytics, retaining important insights like 3-second and 1-minute views.
  • Consistent Monetization: Content creators will see consistent payouts provided engagement and content volume remain steady.
  • Aligned Privacy Settings: Default audience settings for Feed posts and Reels will be unified to streamline control over who sees content.

Why This Matters

This strategic pivot highlights Facebook’s commitment to capitalizing on the growing popularity of short-form video content. Reels have become the primary driver of time spent on the app, and integrating all videos into this format helps boost engagement and content discovery. By unifying video formats and metrics, Facebook aims to provide a smoother experience for both creators and viewers while competing more effectively with platforms like TikTok, which now supports videos up to 60 minutes.

Potential Challenges

While this change benefits engagement, some users—particularly older or less tech-savvy individuals—might initially be confused by the new terminology and upload process. Facebook is expected to address these concerns to ensure a smooth transition as the Reels format becomes the default video experience across the platform.