Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Ad Preview Tool Update Enhances Asset Visibility
The Google Ads Ad Preview tool has received a recent update introducing a new UI/UX change. This update now displays previews for missing ad assets and prompts users to add them before viewing the ad. While some advertisers may find this feature helpful for optimizing their ads, others prefer to preview ads with their existing assets only.
Optimixed’s Overview: Enhanced Google Ads Preview Tool Highlights Missing Assets for Better Campaign Management
Introduction to the New Google Ads Feature
Google is gradually rolling out an update to its Ad Preview tool within the Google Ads platform. This tool traditionally allows advertisers to see how their ads appear on search results for specific keywords without accruing impressions or clicks. The latest enhancement introduces a prompt that highlights missing ad assets directly within the preview interface.
Key Changes and User Reactions
- Missing Asset Notifications: Users are now alerted if some ad assets are missing and are encouraged to add these before viewing the ad preview.
- Preview Limitations: The new workflow prevents previewing ads with only the current assets, requiring completion of all asset fields.
- User Feedback: Some advertisers appreciate this feature as an optimization aid, while others find it restrictive and prefer flexibility in previewing ads as they are.
Implications for Advertisers
This update could improve ad quality by ensuring all asset types are considered before finalizing campaigns. However, it may also slow down the preview process for users seeking quick checks. Advertisers should weigh the benefits of fuller asset visibility against the potential inconvenience.
