Google Ads Renames Search Max to AI Max to Highlight AI-Powered Campaign Optimization
Overview of the Name Change
Google has updated its advertising interface by renaming the Search Max campaign type to AI Max. This change reflects Google’s ongoing emphasis on integrating artificial intelligence into its ad optimization processes.
New Features and Interface Updates
- The Google Ads interface now displays the label “AI Max for search campaigns.”
- Users can toggle the feature to “Optimise your campaign with AI Max”, which is currently marked as a beta option.
Context and Industry Response
This renaming aligns with Google’s broader strategy to clearly associate campaign types with AI-driven capabilities. It follows the introduction of the Power Pack campaign mix announced at Google Marketing Live 2025.
The update was spotted and shared by industry experts such as Jerome Fleck, Hana Kobzová, and Adriaan Dekker, highlighting the community’s attention to Google’s AI advancements in advertising.
Discussion continues on professional platforms like LinkedIn, reflecting interest in how these AI-powered campaign options will evolve.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
