Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Introduces Google Maps Search for Location Assets
Google Ads now allows advertisers to search and select up to 10 locations directly from Google Maps to link with their ad campaigns. This new feature simplifies adding location assets without relying solely on Google Business Profile or chain stores. Users can customize location assets at the campaign or ad group level for more targeted advertising. The update enhances flexibility and improves the management of local ad targeting.
Optimixed’s Overview: Streamlining Google Ads Location Targeting with Google Maps Integration
Enhanced Location Asset Setup via Google Maps
Google Ads has introduced a convenient way to add location assets by enabling advertisers to search for and select locations directly from Google Maps. This update addresses the needs of businesses that may not have a Google Business Profile or chain store listings, offering greater control over location targeting in ad campaigns.
How It Works
- Navigate to the Location Manager within the Tools menu under the Shared Library.
- Click the plus button and select “Our locations”, then continue.
- Search for locations by address or keyword, selecting up to 10 locations to link to your Ads account.
- Confirm the selection and add more locations if needed, up to the 10-location limit.
Customization and Flexibility
Once locations are linked, advertisers can further customize which locations appear in specific campaigns or ad groups by:
- Using all account-level locations
- Selecting a subset through Location Groups
- Opting out of location assets for certain campaigns or ad groups to better control ad targeting
This update enhances the user experience by simplifying location asset management and expanding targeting options, ultimately helping advertisers reach their local audiences more effectively.
