Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Campaign Setup Flow Update
Google Ads is updating its campaign setup screen, shifting from choosing ad formats to selecting campaign types like PMax, display, and search. This new flow integrates shopping campaigns under search, reflecting Google’s focus on Performance Max (PMax) campaigns. The change has sparked mixed reactions, with some praising improved workflow and others noting potential confusion. Overall, it signals a strategic push towards consolidating ad formats within PMax.
Optimixed’s Overview: How Google Ads’ New Campaign Setup Flow Streamlines Advertising Options
Introduction to the Campaign Setup Changes
Google Ads is rolling out a revamped campaign creation experience that alters how advertisers select their campaign types. Instead of directly choosing ad formats, users now pick broad campaign categories such as Performance Max (PMax), display, search, or discovery campaigns.
Key Highlights of the Update
- Unified Selection Process: Shopping campaigns are now accessed by selecting the search campaign type, rather than appearing as a separate ad format option.
- Emphasis on Performance Max: Google’s ongoing investment in PMax campaigns is evident, encouraging advertisers to use this all-encompassing campaign type.
- User Feedback: Industry experts note benefits like a more thoughtful campaign setup but express concerns over potential accidental inclusion of PMax.
What This Means for Advertisers
This change encourages advertisers to reconsider their campaign structuring approach, potentially leading to better alignment with Google’s evolving ad technologies. While it may introduce a learning curve, the new setup flow aims to simplify decision-making by consolidating campaign options and spotlighting Google’s advanced machine learning-driven campaigns.
