Google Ads Not Going Away With Google Search Changing

10/31/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Search AI Mode and the Future of Google Ads

Google Ads will continue to play a vital role despite the rise of AI-powered search. Robby Stein, Google’s VP of Product for Search, confirmed that AI features expand how users search but do not replace ads. New ad formats are being tested within AI-driven search experiences, aiming to offer more tailored and helpful advertising. This evolution opens opportunities for businesses to reach customers through innovative, context-aware ads.

Optimixed’s Overview: How AI Search Enhances Google Ads Without Replacing Them

Google’s Perspective on AI Integration in Search and Advertising

Robby Stein, Google’s VP of Product for Search, recently addressed concerns regarding the future of Google Ads amid the increasing adoption of AI-powered search modes. In an interview, he emphasized that while AI expands the capabilities and ways users interact with search, it does not signal the end of Google Ads. Instead, AI introduces new opportunities for more sophisticated and relevant advertising experiences.

Key Insights from the Interview

  • Google Ads remain essential: Stein reassured that ads are not going away and continue to drive important traffic for businesses of all sizes.
  • Expanded search use cases: Users now leverage Google for complex queries—such as personalized restaurant recommendations or product searches using images—showing how AI enriches search functionality.
  • New ad testing in AI Mode: Google is experimenting with innovative ad formats designed to fit within AI search experiences, aiming to deliver more contextually relevant suggestions and offers.
  • Focus on helpful consumer products: The initial priority is to build great search experiences, with ads integrated thoughtfully to enhance usefulness rather than disrupt user engagement.

Implications for Businesses and Marketers

Businesses can expect to benefit from AI-enhanced advertising as Google develops ways to offer more personalized and fine-tuned ad placements. For example, ads may soon reflect detailed user needs—like specific remodeling constraints or product features—making ads more effective and valuable for both advertisers and consumers.

Overall, AI in search represents an evolution rather than a replacement of traditional advertising, signaling a future where ads are smarter, more integrated, and better aligned with user intent.