Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Introduces “Products at this Location” Link for Service Business Ads
Google has rolled out a new feature called “Products at this location” on some search and sponsored ads to help users find specific business information more easily. This feature appears not only for product-selling businesses but also for service businesses, listing their services or practice areas. While useful for many, its appearance on some businesses like law firms has sparked mixed reactions and prompted feedback for improvement.
Optimixed’s Overview: Enhancing User Navigation with Google’s New “Products at this Location” Ad Feature
Introduction to the Feature
Google has introduced a relatively new link labeled “Products at this location” on certain search and sponsored ads. This addition aims to streamline how users access specific details about businesses directly from the ad listings.
Application Across Business Types
- Service Businesses: Instead of traditional product listings, this tab may showcase various services offered. For example, law firms display their practice areas under this feature.
- Product Sellers: E-commerce and retail businesses can highlight their available products.
Community Feedback and Future Improvements
Early observations, such as those shared by industry watchers on social platforms, indicate a mixed reception. Some find the feature less relevant for lead generation businesses, where product listings might not add significant value. Google has acknowledged this feedback and is considering adjustments to better suit different business needs.
