Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s New Text Guidelines Feature Enhancing Brand-Safe Creative
Google’s Text Guidelines feature, launched recently, helps advertisers create brand-safe and high-performing text assets using AI. This campaign-level tool refines messaging to align with brand standards and business needs. It automatically controls AI-generated text when customization is enabled, improving ad relevance and safety. The rollout has begun, and some users are already experiencing its benefits.
Optimixed’s Overview: Enhancing Brand Messaging with Google’s Innovative Text Guidelines Feature
Introduction to Text Guidelines
Google introduced Text Guidelines at the Think Retail event to assist advertisers in crafting more precise and brand-aligned text assets. This feature leverages Google AI to automatically generate text while adhering to specified brand messaging rules.
Key Benefits and Functionality
- Campaign-Level Control: Allows advertisers to define text customization parameters at the campaign level, ensuring consistency.
- Brand Safety: Helps maintain brand integrity by steering AI-generated content to meet brand and business requirements.
- Improved Performance: By refining text assets, it aims to enhance ad effectiveness and engagement.
- Automatic AI Guidance: When text customization is enabled, the feature guides AI in producing relevant and compliant text outputs.
Current Rollout Status and User Experience
The feature began rolling out in the fall and is currently accessible to select users. Early feedback and examples shared via professional networks like LinkedIn highlight its practical application and promising impact.
