Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Introduces New Map Pin Clicks and Show Nearby Locations Metrics
Google Ads and Local Service Ads now feature two new metrics: Map Pin Clicks and Show Nearby Locations. These metrics are accessible via the Campaigns view under the Segment and Click Type sections. Early sightings by advertisers indicate the rollout is focused on local campaigns, enhancing reporting granularity. These additions aim to provide better insights into user interactions with location-based ads.
Optimixed’s Overview: Enhancing Google Ads Reporting with Location-Based Metrics
Introduction to New Google Ads Metrics
Google has expanded its advertising reporting capabilities by introducing two new metrics within Google Ads and Google Local Service Ads:
- Maps Pin Clicks: Tracks user clicks on map pins associated with ads, offering advertisers detailed data on engagement with location markers.
- Show Nearby Locations: Indicates how often users are shown nearby business locations linked to the ads.
Where to Find These Metrics
Advertisers can access these metrics by navigating to the Campaigns view, selecting the Segment option, and then choosing Click Type. This integration allows for more granular segmentation of click data, especially for local advertising campaigns.
Implications for Local Advertisers
Initial reports from advertisers managing predominantly local campaigns suggest these metrics provide valuable insights into how potential customers interact with location-based ads. By understanding these interactions, businesses can optimize their campaigns to improve local engagement and conversions.
