Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Introduces Official Site Visits Assets Documentation
Google Ads has officially documented its site visits assets, a feature that displays how many times a website has been visited directly in ads. Eligibility requires a minimum of 10,000 clicks in 30 days, policy compliance, and a single-tenant domain. The asset dynamically updates daily, showing click ranges such as 10K+, 100K+, or 1M+ to highlight site popularity to potential customers.
Optimixed’s Overview: Understanding Google Ads’ New Site Visits Assets for Enhanced Ad Transparency
What Are Site Visits Assets?
Google Ads has formalized the use of site visits assets, an automated feature that displays non-clickable text in your ads indicating how many times your website has been visited. This information helps advertisers showcase their site’s popularity directly within text ads to potential customers.
Eligibility Criteria for Site Visits Assets
- Clicks Threshold: Your domain must have at least 10,000 clicks over the past 30 days.
- Policy Compliance: The Google Ads account must be free of any policy violations.
- Domain Requirements: The website must be hosted on a single-tenant domain or a unique subdomain representing the business entity. Sites on sub-paths of shared hosting domains are not eligible due to click attribution challenges.
How the Site Visits Asset Functions
The asset dynamically reflects your domain’s traffic by aggregating clicks from both organic and paid sources. It updates daily and displays a badge representing the click range, such as:
- 10K+ clicks
- 100K+ clicks
- 1M+ clicks
It is important to note that even if your account meets all criteria, the site visits asset is not guaranteed to appear in your ads.
