Google Ads Testing Importing X Ads & Other Social Campaigns

11/13/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Tests Importing Social Media Campaigns into Google Ads

Google is experimenting with a new feature that allows advertisers to import campaigns and video assets from X (formerly Twitter) and other social networks directly into their Google Ads campaigns. This aims to simplify ad creation by leveraging existing high-performing social video content. Imported videos are sourced through a third-party provider and require advertisers to confirm ownership rights. This move contrasts with competitors who typically import Google Ads data into their platforms.

Optimixed’s Overview: Google’s Innovative Step to Streamline Multi-Platform Ad Campaign Management

Google’s New Cross-Platform Asset Integration Experiment

Google Ads is testing a feature designed to help advertisers seamlessly bring in assets and campaigns from social platforms such as X (formerly Twitter) into their Google Ads environment. This initiative reflects Google’s effort to enhance advertiser convenience by automatically sourcing existing high-performing social videos and suggesting them as assets during campaign setup, particularly for Performance Max campaigns.

Key Details of the Feature

  • Automatic Video Sourcing: Google identifies and imports video creatives from advertisers’ social media campaigns, which are then accessible within Google Ads.
  • Ownership Confirmation: Advertisers must confirm they hold all legal rights to the videos, ensuring compliance and proper authorization for use in advertising.
  • Third-Party Data Provider: Imported social media assets come through Pathmatics by Sensor Tower, ensuring data accuracy and transparency.
  • Distinct from Display Network Inventory: This feature is unrelated to the availability of X ad inventory on the Google Display Network, focusing instead on asset importation.

Implications for Advertisers and Industry Trends

This development signals a shift in how major advertising platforms handle cross-network campaign management. While many competitors enable importing Google Ads campaigns into their systems, Google’s move to pull social media assets into its own platform represents a unique approach to consolidating campaign resources. Advertisers can expect easier, more efficient ad creation workflows, leveraging proven content without manually re-uploading assets.