Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Adding “Learn More” Links to Search Ads
Google is currently testing “Learn more” links appended to the end of search ad descriptions. These links appear as blue, underlined anchor text with an arrow, directing users straight to the advertiser’s landing page. This experiment differs from previous “read more” link tests in organic results and aims to boost ad click-through rates. Early reports and screenshots highlight user reactions and the test’s live presence.
Optimixed’s Overview: Google’s New “Learn More” Link Experiment in Paid Search Ads
Introduction to the Test
Google has initiated a test where search ads include a “Learn more” link appended to the standard ad description. This link is visually distinct, displayed as blue underlined text with a right-pointing arrow, encouraging users to engage further.
How It Works
- The “Learn more” link appears at the end of the ad text.
- Clicking it takes users directly to the advertiser’s landing page.
- This differs from previous “read more” link tests in organic search results and other similar trials conducted earlier in the year.
Potential Impact on Advertisers and Users
This new feature is presumed to increase click-through rates (CTR) by providing a clear, inviting call-to-action within the ad itself. Early feedback from users and search marketing professionals indicates mixed reactions but acknowledges the potential for enhanced engagement.
