Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Updates Gambling Policy to Permit Sports Betting Ads in Missouri
Google has revised its Gambling and games policy to allow sports betting ads from licensed operators in Missouri, effective August 15, 2025. Advertisers must obtain certification to promote online gambling content. This update expands Google’s ad permissions within the United States, aligning with state regulations.
Optimixed’s Overview: Google Expands Sports Betting Ad Permissions to Missouri Market
Key Policy Changes and Impact
Google announced a significant update to its Gambling and games advertising policy, permitting sports betting advertisements in the state of Missouri starting August 15, 2025. This move reflects a growing acceptance of regulated sports betting across U.S. states and the advertising platforms that serve them.
Certification Requirements for Advertisers
- Only certified, state-licensed entities can run sports betting ads on Google platforms.
- The application for certification is open immediately, allowing advertisers to prepare in advance of the Missouri launch date.
- This ensures compliance with both Google’s policies and Missouri state laws regarding online gambling advertising.
Broader Context
This policy update is part of Google’s ongoing adjustments to accommodate the evolving legal landscape of online gambling in the United States. By enabling ads in Missouri, Google supports the state’s regulated gambling market while maintaining strict controls to prevent unauthorized promotion.
