Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Testing Monthly Visit Counts on Ads and Landing Pages
Google Ads is currently testing a feature that displays the number of visits a specific ad, website, or landing page has received in the past month. This visit count label appears directly below the ad unit, similar to a feature previously seen on Bing Ads. The aim is likely to boost user engagement by showcasing ad popularity, potentially encouraging more clicks. This ongoing test has sparked conversations across social media platforms like LinkedIn and X.
Optimixed’s Overview: Enhancing Ad Engagement with Visit Count Labels in Google Ads
Introduction to the New Feature Test
Google Ads is experimenting with a new transparency and engagement tool by showing how many visits an ad or its landing page has received over the last month. This approach provides users with social proof, potentially influencing click-through rates.
Background and Comparison
- Bing Ads pioneered this visit count display earlier, integrating it into their search ads to indicate ad popularity.
- Google Ads’ adoption of a similar label indicates a trend toward leveraging visit metrics to improve ad performance.
Potential Impact and User Reception
- The visible visit count could increase user trust by highlighting frequently visited ads or pages.
- Advertisers might benefit from higher click-through rates if users perceive ads as more credible or popular.
- Discussions on platforms like LinkedIn and X reflect a keen interest from industry professionals regarding this test.
Conclusion
While still in testing, the visit count label on Google Ads could represent a meaningful shift in how ad engagement is communicated. By borrowing concepts from competitors like Bing, Google aims to refine its ad experience, potentially driving better results for advertisers and more informed choices for users.
