Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google AdSense Introduces Confirmed Click Status Breakdown for Better Ad Insights
Google AdSense has launched a new Confirmed Click status breakdown feature in reports starting June 27, 2025. This tool helps publishers identify unintended or accidental ad clicks by requiring users to confirm their click intent. The breakdown indicates whether Confirmed Click is applied or not applied to your ads, aiding in optimizing ad placement and reducing invalid clicks. This enhancement improves transparency and control over ad performance metrics.
Optimixed’s Overview: Enhanced AdSense Reporting with Confirmed Click Status Breakdown Empowers Publishers
Introduction to Confirmed Click Status Breakdown
Google AdSense has introduced a new reporting feature called Confirmed Click status breakdown, accessible via the “Breakdowns” dropdown in all AdSense reports. This feature is designed to help site owners better understand how their ad placements might be causing unintended or accidental clicks.
How Confirmed Click Works
- When a user clicks an ad flagged for Confirmed Click, they are prompted to confirm their intent before proceeding to the advertiser’s page.
- This confirmation step reduces the impact of accidental clicks, ensuring advertisers receive more genuine engagement.
- The breakdown shows if Confirmed Click is applied (impacting your ads) or not applied (no impact), giving publishers insight into ad click quality.
Benefits for Publishers
- Enables identification of problematic ad placements leading to accidental clicks.
- Improves ad performance analysis through clearer data on click intent.
- Helps maintain compliance with Google Ads policies by reducing invalid clicks.
- Available for all reports dated June 27, 2025, and later, making it easy to track recent ad activity.
By using the Confirmed Click status breakdown, publishers can optimize their ad strategies, enhance user experience, and ensure that advertisers receive legitimate clicks, ultimately improving the effectiveness and reliability of Google AdSense monetization.
