Google AdSense for Search Restricted Access Features (RAFs)

Posted on June 26, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google AdSense for Search Introduces Restricted Access Features Starting August 2025

Google AdSense for Search will implement Restricted Access Features (RAFs) beginning August 25, 2025, limiting access based on account standing. RAFs include advanced functionalities like Related Search units, multiple suggested search terms, and enhanced reporting capabilities. Accounts can lose RAF eligibility after accumulating five policy strikes or a single severe violation. This update aims to regulate feature access within the Search Partner Network.

Optimixed’s Overview: Key Changes to AdSense Search Features and Account Eligibility

Introduction to Restricted Access Features (RAFs)

Google announced new limitations on certain AdSense for Search features, collectively called Restricted Access Features (RAFs), which will take effect on August 25, 2025. These changes focus on controlling access to advanced search functionalities within the Search Partner Network based on account status and compliance.

Which Features Are Classified as RAFs?

  • Related Search (RS) unit functionality
  • Serving more than 5 suggested search terms
  • Displaying multiple units on a single page
  • Serving Partner-Provided Terms
  • Customizing RS unit styles, including height, width, fonts, and icons
  • Access to over 500 reporting channels
  • New click-tracking permissions feature

Account Eligibility and Enforcement

Google will invite accounts in good standing to enable these RAFs. However, there is a strict enforcement policy:

  • Accumulating five RAF in-scope policy violations results in loss of RAF access.
  • A single egregious violation can also revoke eligibility immediately.

This “five strikes” system is designed to maintain quality and compliance within the network.

Implications for AdSense Publishers

Publishers should review their current AdSense for Search usage and ensure compliance with Google’s policies to maintain access to these advanced features. Being proactive can help avoid policy violations and keep RAF privileges intact.