Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Removes Session-Related Metrics from AdSense
Google AdSense has discontinued all session-related metrics such as “Ad sessions” and “Ad session RPM.” These changes are effective immediately and the metrics are no longer accessible in the AdSense console. Users are encouraged to switch to Google Analytics for more detailed session-level data and audience insights. Linking Google Analytics 4 with AdSense is recommended for enhanced reporting capabilities.
Optimixed’s Overview: Transitioning from AdSense Session Metrics to Google Analytics Insights
What’s Changing in AdSense Reporting?
Google has officially retired all session-related metrics within the AdSense platform. This includes any data points that depended on “ad sessions,” such as:
- Ad sessions
- Ad session RPM
- Other related session-based performance metrics
These metrics are no longer available for reporting, marking a significant shift in how publishers must analyze their ad performance.
Why the Shift to Google Analytics?
Google recommends using Google Analytics as the primary tool for session-level and user behavior analysis. Google Analytics offers:
- A wider range of metrics, dimensions, and segments for detailed audience insights
- Deeper understanding of website traffic patterns and user engagement
- Integration capabilities by linking your Google Analytics 4 property with AdSense for consolidated reporting
How to Adapt as a Publisher
To maintain robust ad performance tracking, publishers should:
- Link their Google Analytics 4 account with their AdSense property
- Become familiar with Google Analytics’ session and user behavior reports
- Utilize the enhanced segmentation and filtering options to better understand audience interactions
This transition encourages a more comprehensive approach to analyzing ad revenue alongside overall website engagement metrics.
