Google AI Mode With Compare Checkboxes For Products & Local Business Listings

Posted on September 1, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Introduces AI Mode Product and Local Business Comparison Feature

Google is testing a new AI Mode feature that allows users to select and compare multiple products or local businesses directly within search results. This comparison tool adds selected listings to the search box for quick side-by-side evaluation. The update enhances user experience by simplifying the decision-making process when choosing between similar options. Early demonstrations of this feature were shared publicly by industry expert Brodie Clark.

Optimixed’s Overview: Enhancing User Decisions with Google’s New AI-Powered Comparison Tool

Introduction to Google’s AI Mode Comparison Feature

Google is innovating its search interface by introducing a comparison function within its AI Mode that enables users to easily evaluate multiple product or local business listings at once. This feature is designed to streamline the selection process by allowing users to select multiple listings and have AI Mode generate a focused comparison based on their choices.

How the Feature Works

  • Selection Process: Users can activate checkboxes next to product or business listings in the search results.
  • Comparison Display: Selected items are added to the search box, prompting AI Mode to produce a comparative summary or details.
  • Interactive Queries: Follow-up questions or commands will reference only the selected listings, providing tailored responses.

Benefits for Users and Businesses

This addition improves the search experience by reducing time spent manually comparing options across different pages or tabs. For businesses, it offers an opportunity to be featured prominently in a side-by-side comparison, potentially increasing visibility and customer engagement.

Industry Reception and Future Outlook

The feature was first spotted by SEO analyst Brodie Clark, highlighting Google’s ongoing efforts to integrate AI-driven tools that enhance user interaction and decision-making. As this test evolves, it may become a standard part of Google’s search functionality, further leveraging AI to deliver personalized, efficient search experiences.