Google and Bing Integrate Short Videos into AI-Powered Search Answers
Introduction of Short Videos in AI Search Results
Both Google and Microsoft Bing have started incorporating short videos, commonly known as “Shorts,” into their AI-generated search answers, AI Overviews, and Copilot responses. These videos enhance the search experience by providing quick, clickable visual content directly within the answer boxes.
Implementation Details
- Bing Copilot Answers: Bing displays short videos in its AI answers, allowing users to click and view relevant content. This feature was first noticed by Sachin Patel on social media.
- Google AI Overview: Google’s AI Overview section now similarly presents Shorts to complement text-based answers, as confirmed through user observations and screenshots shared online.
Significance for Users and Search Experience
Integrating short video clips into AI responses helps users quickly consume information in an engaging format, potentially improving content comprehension and satisfaction. This addition marks a step towards richer, multimedia-supported search results powered by AI.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
