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Google Analytics Real Time Reporting Broken Again

08/11/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Analytics Real-Time Reporting Issues Persist Again

Google Analytics is currently experiencing a real-time reporting bug that is causing underreported data for many websites. This issue began around 9:45am ET and remains unresolved. Similar problems have occurred multiple times in recent months, leading to widespread user complaints on social media and forums. Users are advised to monitor their analytics closely until the situation is fixed.

Optimixed’s Overview: Understanding the Latest Disruptions in Google Analytics Real-Time Data Tracking

What’s Happening with Google Analytics?

Google Analytics, a critical tool for website data monitoring, is once again facing challenges with its real-time reporting feature. Since approximately 9:45am ET, many users have reported significant discrepancies and underreporting in their live data metrics.

Recurring Issue Impacting Website Owners

  • Frequent Outages: This is not an isolated event; similar glitches have occurred multiple times over the past few months.
  • User Feedback: Numerous complaints have surfaced on social media platforms and dedicated forums, highlighting the widespread impact.
  • Data Reliability Concerns: Businesses relying on real-time data for decision-making may experience temporary setbacks.

What Should Website Owners Do?

While Google works on resolving the bug, website owners should:

  • Keep monitoring their analytic dashboards for updates and fluctuations.
  • Consider cross-verifying data with alternative analytics tools to maintain insights.
  • Stay informed through official Google channels and trusted SEO communities.

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