Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Introduces Visitor-Confirmed Attributes on Business Profiles
Google is rolling out a new feature for Google Business Profiles that displays the percentage of visitors who confirm specific business attributes. This update appears in the “About” tab and shows public-facing confirmation rates, enhancing transparency. The feature integrates user feedback directly into business listings, encouraging accurate attribute representation.
Optimixed’s Overview: Enhancing Business Transparency with Visitor-Verified Attributes on Google Profiles
Introduction to the New Feature
Google has introduced a significant update to its local business profiles by adding a layer of visitor verification for business attributes. This aims to improve the accuracy and trustworthiness of the information presented to potential customers.
How It Works
- Within the “About” tab of a Google Business Profile, users can now see attribute confirmation percentages.
- The display shows a message such as “Confirmed by X% of Y visitors,” indicating how many visitors have validated a specific attribute.
- This data is publicly visible, offering transparent feedback from actual customers or visitors.
Implications for Businesses
This update encourages businesses to maintain honest and accurate attributes, as user feedback directly impacts how attributes are perceived. It also signals Google’s ongoing commitment to improve local search results by integrating real user interactions into business profiles.
What to Watch For
- Business owners should monitor their Google profiles regularly for new updates and feedback.
- Ensuring accuracy in listed attributes can enhance reputation and trust among prospective customers.
- The feature is part of a broader trend of user-driven content verification in local search optimization.
