Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Scheduling Feature for Google Business Profile Posts
Google is testing a new scheduling option for posts within Google Business Profiles, allowing users to set a specific time for their posts to go live. This feature appears as a toggle labeled “Schedule this post” in the post creation interface. While the functionality is not yet widely available, it aligns with existing API capabilities and third-party tools that offer similar scheduling. Early sightings and discussions about this feature have emerged on social media and community forums.
Optimixed’s Overview: Enhancing Google Business Profiles with Scheduled Posting Capabilities
Introduction to the Scheduling Feature
Google is actively experimenting with a post scheduling feature directly integrated into the Google Business Profile interface. This addition aims to streamline content management for local businesses by enabling them to plan and automate the timing of their Google Posts.
Key Details and Current Status
- The scheduling option, labeled “Schedule this post,” is presented as a toggle at the bottom of the Google Posts creation overlay.
- Although this feature is not yet publicly available, evidence has surfaced through social media channels and video demonstrations, indicating an imminent rollout.
- Existing APIs and third-party tools already support scheduling, suggesting Google’s native feature will provide a more seamless user experience.
Implications for Local SEO and Business Owners
Once officially released, this scheduling capability will:
- Enable businesses to maintain consistent engagement by planning posts in advance.
- Improve content strategy management without relying on external applications.
- Potentially enhance local SEO by ensuring timely and relevant content updates.
