Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Addresses Negative Review Extortion Scams on Business Profiles
Google has released a detailed help document addressing negative review extortion scams targeting Business Profiles. These scams involve fake low-star reviews followed by demands for money or services to remove them. Google advises businesses to avoid engaging with scammers, promptly gather evidence, and report incidents through their dedicated form. The company is committed to investigating reports to protect the integrity of Business Profiles.
Optimixed’s Overview: Protecting Your Business from Negative Review Extortion Tactics
Understanding Negative Review Extortion Scams
Google has identified a troubling scam where malicious actors flood a business’s profile with 1-star or 2-star reviews, then demand payment or services in exchange for removing those negative ratings. This practice violates Google’s policies and threatens the reputation and trustworthiness of Business Profiles.
Google’s Guidance for Business Owners
- Do not engage or pay scammers; this may encourage further abuse without guaranteeing review removal.
- Collect evidence immediately to support your report—document all suspicious communications.
- Use Google’s specific reporting form designed to handle extortion scam claims effectively.
What to Expect After Reporting
Once a report is filed with sufficient evidence, Google’s team conducts a thorough investigation. While detailed outcomes cannot be disclosed due to privacy, Google remains dedicated to maintaining accurate and trustworthy Business Profiles. Merchants are encouraged to stay vigilant and report promptly to help combat this growing issue.
