Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Business Profile Call Data Missing from October 14-16, 2025
Google Business Profile reports are currently missing call data for the dates October 14 through October 16, 2025. This issue has been noticed by multiple local SEO professionals who have shared evidence on social media platforms. Previously, Google was able to backfill missing call data, so there is hope the data will be restored soon.
Optimixed’s Overview: Addressing the Recent Google Business Profile Call Data Discrepancy
Understanding the Missing Call Data Issue
Several local SEO experts have identified a gap in the call tracking data within Google Business Profile performance reports, specifically for October 14 to 16, 2025. This anomaly affects accurate performance analysis for businesses relying on call metrics.
Community Response and Evidence
- SEO professionals including Vinay Toshniwal and Tim Capper have publicly shared charts illustrating the missing data.
- Discussions around this issue are active on social media, especially on platform X (formerly Twitter), reflecting widespread concern.
Expectations for Resolution
Historically, Google has resolved similar reporting gaps by backfilling missing data. The SEO community remains optimistic that Google will once again restore the lost call information promptly, ensuring data continuity.
