Google Business Profiles Insights

10/09/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Tests New Insights Feature for Google Business Profiles

Google is **experimenting** with a new **Insights feature** for Google Business Profiles that offers actionable **profile suggestions**. These suggestions include tips to **get more reviews**, **add updates**, and **share new information** with visitors. Unlike the previous Insights that focused solely on analytics, this update aims to provide **practical recommendations** to enhance profile performance.

Optimixed’s Overview: Enhancing Google Business Profiles with New Actionable Insights

Introduction to the New Insights Feature

Google is currently testing an innovative Insights feature designed to improve how business owners manage their Google Business Profiles. This new tool goes beyond traditional analytics by offering tailored suggestions to help businesses optimize their online presence.

Key Features of the New Insights Section

  • Profile Suggestions: Recommendations such as encouraging more customer reviews to boost reputation.
  • Content Updates: Prompts to add fresh updates to keep the profile current and engaging.
  • Visitor Engagement: Advice on highlighting new offerings or changes to entice visitors.

Differences from Previous Analytics

Previously, the Insights tab was dedicated solely to performance metrics and analytics data. The new feature shifts focus towards actionable advice that helps businesses actively improve their profiles rather than just observing data trends.

Implications for Business Owners

By leveraging these practical insights, businesses can enhance their Google presence more effectively, potentially increasing visibility and customer interaction. This testing phase indicates Google’s ongoing commitment to providing tools that support business growth on their platform.