Google Business Profiles Update
Google has introduced a new data point called Chat Clicks in the Google Business Profiles performance reports.
What Are Chat Clicks?
Chat Clicks indicate how many users click from your chat conversations in the local and Maps results on Google Search and Maps.
Clarifications and Observations
- It is unclear whether Chat Clicks are a new metric or simply a relabeling of the existing Messaging Clicks report.
- This feature was spotted and shared by OMG National on X.
- If you don’t see Chat Clicks in your report, it likely means you have not enabled chat within Google Business Profiles.
- Brandon Schmidt noted that Chat Clicks appear to be a relabeling of Messaging Clicks rather than a new metric.
