Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Now Requests Text or WhatsApp Number During Business Profile Setup
Google has updated its Google Business Profile setup process to request a chat number for text or WhatsApp communication. This addition, though marked as optional, encourages businesses to enable direct messaging via Google Search and Maps. The move aims to enhance customer interaction by promoting texting options in local business profiles.
Optimixed’s Overview: Enhancing Customer Communication with Google’s New Chat Number Request in Business Profiles
What’s Changing in Google Business Profile Setup?
Google has introduced a new prompt during the creation of a Google Business Profile asking businesses to provide a chat number, such as a phone number for text messages or WhatsApp. This update signals Google’s push for more direct, real-time communication channels between local businesses and their customers.
Key Details to Know
- Optional Chat Number: Businesses can supply a text or WhatsApp number, but it is not mandatory to complete the setup.
- Better Engagement: Including a chat number allows customers to reach out easily via text or WhatsApp, improving responsiveness.
- Visibility Across Platforms: The chat option appears within Google Search results and Google Maps, making it convenient for users to connect.
- Official Guidance: Google has documentation available to help businesses manage this chat feature effectively.
Why This Matters for Businesses
By encouraging businesses to add a chat number, Google is fostering quicker and more convenient communication, which can lead to higher customer satisfaction and potential sales. Businesses that integrate texting or WhatsApp into their profiles may gain a competitive advantage in local search results.
