Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Increasing Reverification Requirements for Suspended Business Profiles
Google is now **requiring more frequent reverification** for businesses with previously suspended Google Business Profiles. This means affected businesses must **complete the verification process again** to reactivate their profiles. The trend is especially noted among **service-based companies**, though it is not limited to locksmiths. Industry experts and local SEOs have observed a notable increase in these reverification requests.
Optimixed’s Overview: Enhanced Verification Measures Impacting Google Business Profile Reinstatements
What’s Behind the Increased Reverification?
Google has escalated its verification protocols for businesses whose Google Business Profiles were suspended and are seeking reinstatement. This shift involves a higher frequency of requests for businesses to reverify their information before their profiles are reactivated.
Who Is Affected?
- Service-based companies appear to be the most impacted group.
- Previously, locksmiths were a commonly cited example, but now a wider range of businesses report similar challenges.
Observations from Industry Experts
- Local SEOs and professionals such as Ben Fisher, Molly Youngblood, and Claudia Tomina have confirmed the uptick in reverification requests.
- The verification process may vary slightly between profiles and over time, but the core requirement remains consistent.
This change emphasizes the importance of maintaining accurate and compliant business information on Google Business Profiles to avoid repeated suspension and delays in profile activation.
