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Google Discover Officially Rolling Out Follow Feature & Creator Content

09/18/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Announces Official Updates to Google Discover Including Follow Feature and More Creator Content

Google Discover now officially supports a follow feature allowing users to easily follow their favorite creators and publishers. The platform will display more diverse content including posts from X, Instagram, and YouTube Shorts. These updates aim to make Discover a more personalized and engaging hub for exploring content across the web.

Optimixed’s Overview: Enhancing User Engagement with Google Discover’s New Follow and Content Expansion Features

Expanded Content Variety in Google Discover

Google Discover is enhancing its content offerings by prominently featuring posts from popular social platforms such as X, Instagram, and YouTube Shorts. This expansion includes a wider variety of media types, such as videos and social posts, alongside traditional articles to enrich the user experience.

Introducing the Follow Feature

  • Users can now directly follow creators and publishers within Google Discover.
  • Followers gain access to a dedicated content space showcasing articles, videos, and social posts from their chosen sources.
  • The feature requires users to be signed into their Google Account for seamless content engagement.

Personalization and User Interaction Improvements

These updates are designed to make Google Discover a more personalized and interactive platform, allowing users to tailor their feed according to their interests and preferred creators. By integrating more creator content and enabling following, Google aims to transform Discover into a dynamic jumping-off point for web exploration.

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