Google Discover Publisher Entity Page With Follow, Social & Latest Posts

Posted on August 22, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s New Publisher Entity Landing Page Test in Discover

Google is **testing a new publisher entity landing page** accessible via the Google Discover feed, featuring the publisher’s name, logo, and social engagement metrics. This page includes a **follow button linked to a Google profile URL** that aggregates detailed entity information such as website references and source URLs. Currently, this feature appears to be in **limited beta testing mostly in the USA**, allowing users to interact more directly with publishers across Google. This update signals a shift towards enhanced entity-based content discovery and user engagement within Google’s ecosystem.

Optimixed’s Overview: Insights Into Google’s Emerging Publisher Entity Pages on Discover

Introduction to the New Publisher Landing Page Experiment

Google is rolling out an experimental feature within its Discover feed that directs users to a dedicated publisher entity landing page. This page consolidates key publisher information, including:

  • Publisher name and logo
  • Follow button enabling users to subscribe to updates
  • Social counts and recent social shares linked to the publisher’s content

How the Follow Button and Entity Profiles Work

The follow button isn’t just a simple link; it connects to a Google profile URL that provides a comprehensive view of the entity. This includes metadata such as:

  • Mid entity identifiers
  • Creator references (the publisher’s main website)
  • Source URLs from the Discover cards

This integration highlights Google’s push towards entity-based search and content organization, enabling richer user interaction and publisher visibility across its services.

Current Status and User Experience

As of now, this feature is in testing and is visible primarily to users in the United States or those using a VPN. SEO experts and industry watchers have noted the enhanced ability to follow publishers directly from Discover, which could improve content distribution and engagement metrics for publishers. While not universally available yet, this experiment suggests a future where Google integrates social signals and entity data more deeply into content discovery.